Personal Setup
Your full marketing stack — website, SEO, AI search, GBP, social, email, automations — set up in one week. Done by Ryan, not delegated. Priced by your business size and scope — book a free call for a custom proposal.
Why this exists
Some owners want it done, not figured out.
Most of the guide on our site (60,000+ words, free) walks you through setting up AI as your marketing engine yourself. That works for owners who have 10-15 hours per week and enjoy the technical work.
Some owners don't want that. They want to skip the learning curve, have someone who's done it 50 times come in, set up the entire stack — domain, hosting, WordPress, theme, plugins, schema, GBP, 12 social accounts, email, automations, the works — in a single concentrated week. Then walk away with a working system and a 30-day support window.
That's what Personal Setup is. Capped at three engagements per month — that's the bottleneck on Ryan's time.
The two tiers
Pick the format that fits.
Remote
Custom Quote
priced by business size + scope · 5-day intensive
- 5 working days over Zoom + screen share + shared docs
- You participate 1–2 hours per day; we do the rest
- Full WordPress + Kadence build (or audit/clean of existing site)
- 5 core pages built (home, services, about, contact, founder's note)
- Local SEO foundations (schema, robots.txt, llms.txt, sitemap)
- Google Business Profile setup or optimization
- 12 social media accounts set up + 30 days of post drafts
- 90-day content calendar built around your verticals
- Email capture + welcome sequence configured
- 3 launch blog posts written and published
- 30 days of email/text support after delivery
On-Site
Custom Quote
priced by business size + scope · 3 days on-site + 30 days remote follow-up
- Everything in Remote, plus:
- 3 full days at your business location (typically Tue–Thu)
- Half-day staff training on Day 3 (whoever owns marketing internally)
- Monthly 30-min check-in calls for 90 days post-engagement
- Triangle travel included (Raleigh, Cary, Durham, Chapel Hill, Apex, Holly Springs, Wake Forest, Garner, Zebulon, Wendell, Knightdale, Morrisville)
- Outside Triangle: travel added to your custom quote
Every Personal Setup engagement is scoped and quoted individually based on your business size and the specific work involved. Book a free call to get your custom proposal.
What's included
Specifics, not vague promises.
Audit existing domain or buy new. Hosting on SiteGround (or migration to it). DNS, SSL, name servers — handled.
Fresh install or audit/clean. Theme, 5 essential plugins, Rank Math configured, no bloat.
Home, Services, About, Founder's Note, Contact — written in your voice, optimized for conversion.
Picked from your top customer questions. 1,500-2,500 words each. FAQ schema, internal links, ready to publish.
Claim or optimize. Categories, services, prices, attributes, 30+ photos, weekly post template, Q&A seeded.
LocalBusiness + Service schema, robots.txt for AI crawlers, /llms.txt, NAP audit + cleanup of top 30 citations.
Set up + branded across IG, Threads, LinkedIn (personal + company), Pinterest, X, Bluesky, Medium, Quora, Alignable, YouTube, TikTok.
12 weeks of blog topics + GBP posts + social cadence — specific to your industry and city.
Klaviyo setup, popup, 7-email welcome sequence drafted in your voice, monthly newsletter template.
5 Projects configured for your business, 25+ saved prompts in your library, Cowork mode trained on your workflow.
SEO + AI Search audits at start and after delivery — you see the actual score lift in numbers.
Email + text. Anything that breaks, anything that comes up, you reach Ryan directly.
What's not included
The honest list.
- Logo design from scratch — separate engagement, $500-$2,500. We can refer or you bring an existing logo.
- Video production — not in scope.
- Custom development beyond standard WordPress — not in scope.
- Paid ad campaigns running — we set up the accounts, you fund and run the ads (or hire a paid-ad specialist separately).
- Ongoing content production after the 90-day calendar — that's where managed services takes over ($1,500-$4,500/month productized retainers).
- Multi-location or multi-state operations — Personal Setup is scoped for single-location small businesses. Multi-location is custom-quoted.
The intake
Tell us about your business.
Filling this out takes about 4 minutes. Ryan reviews every inquiry personally and responds within 4 business hours.
Personal Setup intake
Tell us about your business so Ryan can review before the discovery call. Takes about 4 minutes. He responds within 4 business hours during the day.
What happens after you submit
Three steps over 7-10 days.
1
Discovery call
30 minutes on Zoom within 4 business hours of your inquiry. Ryan walks through your specifics, confirms scope, answers questions.
2
Statement of work + payment
Custom SOW based on your specifics. 50% deposit to start, 50% on delivery. Stripe checkout via the SOW link.
3
Engagement starts
Calendar locked. Ryan's full focus on your build for the engagement window. End-state: working marketing system, with you trained to keep using it.